BA seek new Digital Marketer
Or at least they should after this weekend’s Twitter catastrophe.
On Saturday afternoon, a disgusting tweet was retweeted by the British Airways account to 211,749 followers. The mind boggling thing is that not only was the tweet critical towards another user, it was also VERY critical towards British Airways themselves! The racist and foul-mouthed comment was quickly deleted and a apology tweet was sent from the account. But not before retweets of disgust and outrage came flooding in from users. Rightly so in fairness, this isn’t exactly Saturday afternoon reading! (if you’re easily offended maybe don’t read the tweet. It really hurts the retinas!)
Regardless of whether it was a member of the team or a hacker, this kind of content shows how the ‘tweet’ button has become a weapon of mass destruction on social media (cue you singing this in your head, I certainly couldn’t resist) To be honest, I don’t really know how I feel about the ‘we were hacked’ excuse. It’s a bit too easy for my liking. If it is true, British Airways were impressively quick to regain control because the completely impersonal apology tweet was sent fairly quickly. Can’t get away with it that easily BA, you see the retweet button is just as powerful as the tweet button.
This comes in the wake of the twittergate against Cinnamon, a relatively new cafe in Dublin, who unbelievably managed to recently call one of their paying customers an ‘asshole’.
I feel like I’m in the twilight zone reading these tweets. Essentially a class in ‘how not to do social media. EVER.’ Did the people managing the accounts wake up on the wrong side of the bed that morning and decide to take on the twittersphere? Maybe.
Sorry mate, this is one battle you’re never going to win.
Jenny from the Blog 